Morning Brief

What is the Morning Brief?

The Morning Brief is a daily AI-generated performance summary for each active client with connected platform data. It appears as a collapsible card at the top of your dashboard every morning.

What it includes

• Date and client name
• Key KPI changes vs prior week (sessions, leads, revenue, ROAS)
• Platform-specific metrics from connected integrations
• AI-generated narrative explaining what changed and why
• Action recommendations for the coming day/week

How it works

A scheduled process runs daily at 7am IST. For each active client with connected platforms (GA4, Meta Ads, Google Ads, etc.), it pulls the latest data, computes week-over-week changes, and generates an AI narrative that explains the numbers in plain language.

Requirements

The Morning Brief requires at least one platform integration connected for the client. More connected platforms produce richer briefs. Without connected platforms, the brief section does not appear for that client.